It’s almost 2020! The time for setting our New Years goals is coming up and what’s a goal many people have? Make more money. A blog is a great way to that. But where do you begin? What are the steps that need to be taken to get a blog to work for you?
It’s not the easiest thing, but the payoff will be more than you can imagine. These tips will help you greatly. By doing your research, you are already on the right path.
What to Invest
Success rarely comes without investment. Most of the rich and successful spent years honing their craft and getting it right.
The first thing to invest into your blog is time, preferably as much as possible. Everyone has their obligations in life. A mother whose child has just left for college will probably have more time than a woman who just had a baby and that’s perfectly okay. Just devote as much free time as possible to your blog and watch it grow.
Another thing to invest in is advertising. Pay Per Click (PPC) advertisements earn small, passive income at first, but as your blog grows, so will those numbers. Google AdSense is one of the many ways to accomplish this and can be added very simply.
Most people have something they are really interested in and for some, that might be your blog. Each visitor is a potential subscriber, so setting up an email list is something very valuable to do within the first three months. It takes people a lot less effort to enter their email into a little box than it does to search for your site again. For those who sign up-a weekly email that details the latest post is the perfect balance to keep them excited without the mildly harassing daily email or the “almost forgettable” monthly email.
A final great investment to get into is affiliate marketing. Affiliate marketing is great to get into once you have a nice, decent sized following. Companies who want to sell more products can reach out to you and give you a link that can be embedded in a blog post or an advertisement. Vice Versa, you can join an affiliate marketing group and get links that way. When someone from your blog clicks on the link and buys a product, you get a commission.
And Once You Have a Nice Established Following…
Now we get to get into more fun things that you own! It often takes a couple of years to get to this point, but it will be worth it.
Once your established, you can start making your own products. These products can be anything. T-shirts, planners, and jewelry all count. Your products can even be digital. Digital products have the benefit of easy distribution and often don’t require the factory warehouse sourcing that physical products do. Apps are great example of a digital product. So are Graphic design templates, and even copy templates.
Another thing to look at is writing a book. If you have a big following, chances are many readers will be excited when you put a book out. The book market is a daunting place, but there are several ways to get around that. Self-publishing is a great example. Amazon and others have programs for authors who want to do this, or if you already have an agent, that’s great!
Courses that are within your niche are also great. An established following will be eager to learn more about what your blogging. If you’re a fitness blogger, your morning fitness routine can be made into a course. If you’re a food blogger, the same is true for your favorite set of recipes. You are the expert in your field so share that knowledge.
Finally, one of the best ways to make income are sponsorships. Sponsorships are given by bigger companies to people with a large, loyal following. Influencers make tons of money by simply taking a picture with the brand. A blog can go into detail about all the great things the product has to offer.
What to avoid
It seems so easy to build a successful blog, right? If that were true, everyone would be doing it. It seems that everyone is, but most people are making several small, but key mistakes that are harming their blog.
The first mistake is not defining your blog’s niche (topic). When you’re trying to create your blog you need a specific, but broad topic that will give you content for years to come. Sound confusing? Some examples include food, fitness, or fashion. Having something that’s too specific (for example, a blog on croissants) means that only readers who love that extremely specific topic will visit and you will struggle with content. On the other hand, having a topic that is too broad, or having more than one will also drive readers away because they aren’t sure if you are what they’re looking for.
Another thing you want to do is make sure you have valuable content. Readers can be obsessed with the topic your niche covers, but if the content doesn’t have any value, then they will leave. In addition to having good content, the content needs to make sense. Having a clear writing structure will take your work to the next level.
Earlier, it was mentioned that having email lists are great ways to drive traffic. Not having one not only means no way to keep in touch with readers, but those who love your site and may have become a loyal follower won’t remember where to go.
A blog is an investment. In order to grow, you will need to spend the time. But, as you continue to develop, the payoff will be worth it. Finally, if you were making the mistakes, that doesn’t mean your blog doesn’t have potential. It just means now is a great time to start getting it on track.
Adams, R.L. “8 Ways to Monetize Your Blog and Make Money Online.” Entrepreneur, 14 June 2017, www.entrepreneur.com/article/293808.
Khorev, Mike. “6 Mistakes to Avoid When Monetizing Your Blog.” Single Moms Income, 5 Sept. 2018, singlemomsincome.com/6-mistakes-to-avoid-when-monetizing-your-blog/.
Patel, Niel. “Affiliate Marketing Made Simple: A Step-by-Step Guide.” Neil Patel, 2017, neilpatel.com/what-is-affiliate-marketing/
Attribution: elliejane453. Ellie is an author who started blogging at the young age of 15. She's a little older now, and in college. In addition to her studies, Ellie writes for bloggers like me through her gig on Fiverr.